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Our Team

Rick O’Connor, President

Photo of Rick O'Connor

Possessing a unique combination of business and technical skills, Rick has particular strengths in market development; extensive semiconductor and system level knowledge; leading business teams and new product development from concept to deployment; and extensive contacts across the industry. Rick has strong interpersonal and presentation skills and has been a regular speaker at key industry forums with frequent interaction with industry and financial analysts. Over Rick’s 25+ year career, he has launched dozens of products accounting for over $500 million in revenues.

A founding member of the senior management team at Tundra Semiconductor, Rick played a key role over a 15 year period in the overall growth of Tundra serving as the chief technology officer and vice president of strategic marketing. In this role, he drove overall corporate strategy and innovation within Tundra and was responsible for delivering next-generation products to manufacturers in the embedded market. Rick initiated and lead multi-million dollar M&A transactions with Motorola Semiconductor (now Freescale), IBM Microelectronics, Intel and Texas Instruments. Prior to Tundra, he worked as a Project Engineer in the Avionics industry for five years and as a Design Engineer in the Aerospace industry for three years.

Rick received an Executive MBA degree in 1996 from the University of Ottawa. In 1984, he graduated with honors from the faculty of Electronics Engineering Technology at Algonquin College.

Through True Reckoning, Rick is helping to initiate and grow new business opportunities within existing organizations and within startup environments.

Rick is located in Ottawa, Ontario, Canada. You can learn more about Rick by viewing his LinkedIn profile.


Richard Kepple, Associate

Richard is a proven industry executive with nearly 30 years of experience. His work has been focused on leading-edge product & business development with emphasis in the areas of strategy formulation and execution, marketing and business development, new product development and introduction, strategic relationship management and driving M&A activity. Richard is a frequent lecturer in the College of Business at San Jose State University covering topics such as Operations Management, International Business and “Business 101″.

Richard has held key technical, marketing, strategic and executive roles in both startup and large-company environments. His expertise is in the synthesis of change management skills to help turn companies take current non-performing technologies into new directions or the development and fielding of new technologies targeting high-growth markets. A key member of the senior management team at Quantum Effect Design (QED), he played a key role in the transition of QED from a design house to fabless semiconductor company and enabled the company to grow from $0 to $250M/yr in business in 5 years, successfully go public and be bought by PMC-Sierra for $2.4B. In his role at Integrated Device Technology, he drove overall corporate strategy to drive the transition into the packet processing arena. Richard initiated and lead and supported multi-million dollar M&A transactions with NewWave and Solidum. Prior to QED, he worked as DSP Product manager for NEC Electronics developing cell phone chipsets and other system-level solutions. Prior to NEC he worked in multiple technical, marketing, strategic and regional management roles at Texas Instruments.

Richard received an MS Engineering Management degree in 1984 from the Southern Methodist University in Dallas, Texas. In 1978, he graduated with distinction with a B.S. Engineering Physics degree from The Ohio State University.

Richard is located in San Jose, California, USA. You can learn more about Richard by viewing his LinkedIn profile.


Veronica Farmer, Associate

Veronica is an industry veteran with over 16 years of experience in communications, business development, sales and marketing. She is the President of TrueCourse Communications, a company she founded in 2006. As a virtual marketing department, TrueCourse assists businesses to build their brand identity and awareness as well as to strengthen their marketing communications efforts. TrueCourse works with all types of clients in different market sectors around the world. TrueCourse’s clients include both private and public companies from a wide spectrum of different sectors including high tech, consumer products, real estate, design services and consulting services. Veronica plays a central role in augmenting her clients’ leadership position.

Prior to founding TrueCourse, Veronica held a variety of senior management, business development and marketing communications positions within Tundra Semiconductor, NCI Navatar, and Pharma Plus Drugmarts.

Veronica received a Bachelors of Arts (Honours) from Queen’s University and an Executive Masters in Business Administration from the University of Ottawa.

Veronica is located in Ottawa, Ontario, Canada. You can learn more about Veronica by viewing her LinkedIn profile.


Lesley Mather, Associate

Lesley Mather is a communications designer and  branding speicalist with over 20 years of experience in both the private and public sectors. She is the founder of JeleDesign, a graphic design studio in Ottawa, Canada established in 2007.

JeleDesign develops custom design solutions that inform, influence and inspire.  Lesley’s success is based on knowing that winning solutions are achieved by understanding both the client and the project objectives. She has helped numerous companies, large and small, in many sectors, achieve their design and business objectives.

Lesley is located in Ottawa, Canada. You can learn more about Lesley by viewing her LinkedIn profile.