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Understanding the Value of your Product – Before you Develop it!

Understanding the Value of your Product – Before you Develop it!

Do you truly understand the value your customers place on your product offering? Your approach to product development will directly affect your ability to create money-making products your customers must have versus products that provide no value to customers and contribute nothing to your bottom line. Developing a must have product instead of a lame-duck…

Overcoming Obstacles to Business Growth

Overcoming Obstacles to Business Growth

Over the years, our True Reckoning team has been fortunate to have worked with several client companies from around the world.  While each of these companies are unique and serve disparate markets with varied product portfolios, we’ve found many of these businesses suffer from common obstacles that challenge their overall business growth. Strangely enough, we…

What is your Mobile / Social / Cloud Plan?

What is your Mobile / Social / Cloud Plan?

  As technology marches on, companies are faced with what, when and how to embrace these new Mobile, Social and Cloud technologies to leverage them and reinforce the company’s competitive advantage in the markets they serve. How is your company making these choices?  Has your company already decided on an implementation plan?  Worse yet, is…

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